Here’s a confession: I happened to be initially perhaps perhaps perhaps not too excited by the statement regarding the iPhone SE week that is last. The iPhone SE’s 2016-era looks was an immediate turn off as a gadget geek who’s been testing cutting-edge phones that fold in half or have no bezels.
Then again we started testing the device call at general general general public, as well as on three split occasions, strangers approached me personally and asked if it ended up being this new “budget iPhone, ” and which they had been really worked up about it and intend on purchasing one.
Their reasons vary from “I don’t want to pay for $1,000 for an innovative new phone, ” “I don’t desire to offer within the house button, ” or “phones are receiving too large. ”
Yes, they certainly were older—all three had been at the very least within their fifties. And I’d bet that these people were perhaps maybe not device geeks who kept as much as date while using the latest news that is smartphone. (I’m maybe not making that presumption according to how old they are, by the way—it’s through the questions they asked. )
They’re the average/mainstream user that is smartphone. And in all honesty, these are typically most likely more crucial that you a technology brand’s bottom line than real device geeks.
Therefore I understood that, simply because we worry about such things as high refresh price and screen-to-body ratio and having probably the most bleeding edge technology, a lot of people don’t. There are many people when you look at the world that is real simply require a phone that actually works. And also to quite a few, the iPhone continues to be it, plus the new iPhone SE is Apple’s cost effective in years.
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